When everyone is cutting back on spending, what should you do, stop advertising?
If you have a new product and you stop advertising you will probably kill it forever. Strange but true. Studies over the last six recessions have shown that the companies who continued advertising to the same level achieved greater increases in profit [...]
What is the best layout for your copy?
I know I may have mentioned this before but some copywriters get too hung up on being “creative” with fancy pictures and words. When really keeping it simple is what they should be doing. When it comes to your layout, Simple is Best.
Readers always look first at [...]
Why have a P.S.?
A certain Christian Godefrey, one of Europe’s most successful direct marketers once admitted to Ted Nicholas that for his first 5 years in direct marketing he never used a P.S. When he added a P.S to an already profitable sales letter his response rate increased by an amazing 300%.
“How can [...]
How to make your copy easy to read… Give the eye what it’s used to. Let’s start with the Headline…the most important part of your sales letter. Have a look at these examples:-
HOW TO LOSE A STONE IN ONE WEEK…or…How to Lose a Stone in One Week
Which is easiest to read? Because they have no [...]
Have you ever written a letter?
I’m sure you have, I think everybody writes a letter at some point in their lives. Increasingly now they are sent via email…but they’re letters all the same.
So what does a Copywriter do?
Well a copywriter knows the secrets to writing effective letters. I receive a lot of advertising mail [...]
Maybe Not Rules More Guidelines.
How do you write copy that people want to read?
Well that’s a bit of a leading question and the subject is so huge we could be here all day trying to answer it. There are however a few rules that can be applied to help you keep your readers interest. Keep [...]
Creating crowd pulling websites has become the latest trend in the business world. As a part of it, website content writing services are carried out with two intentions – to attract customers and promote your products.
Techniques for Effective Content Writing
Content is the main resource in a website through which the viewers will get all [...]
As a web copywriter or any kind of internet marketer, you need to be aware of the difference between price, cost, and value, or else you will never quite understand buyer psychology and you will not be able to fully relate to your prospects. Price is the amount someone pays for your product, the cost [...]
Experience counts in freelancing as in any other business. In spite of possessing excellent writing skills, a pre requisite for successful freelancing the novices tend to make many mistakes which reduce the pace of their growth. Let us analyse some of them.
Not charging according to worth:- Negotiating charges is something difficult for most people. Even though [...]
Web pages rank well only if the content is unique. These contents are written by ordinary people with good writing skills. You can earn a handsome income by becoming a freelance writer. But don’t jump into the fray thinking that it is a child’s play. Before you start your career as a freelancer you should [...]
