One of the biggest challenges you face when writing marketing copy is trying to break through the clutter already crammed your prospects’ minds.
At any time, you’re competing against thousands of thoughts.
So how can you direct attention to your message?
The first thing you must remember is that people think in pictures. Your mind naturally converts words [...]
Prospects today are skeptical. Many of them have been fooled in the past and won’t readily believe you. Some of them have been taken advantage of. If prospects are too skeptical of your product or service, they’re not going to buy.
So how do we get around this problem? We solve this problem by giving proof.
There [...]
With the growing popularity of the Internet, more and more business establishments are getting interested in online business. To have a flourishing online business, is important to own search engine friendly websites. Professional website copywriting is considered the key element in the entire search engine marketing and placement procedure. Through website copywriting the rankings of [...]
In the movie, The Prestige, one of the main characters dissects the elements of a magic trick.
You start by showing the object you’re going to manipulate in some way (i.e. make disappear).
You manipulate the object, in this case you make it disappear.
Then, you bring it back. This is the prestige. It’s not enough to make [...]
If you’re a freelance writer you probably have a variety of projects going at any one time. And sometimes it seems that every project you accept takes much more time than you would like. Here’s how can you write faster and get all your assignments finished in less time:
1. Focus on one project at a [...]
