Once again a new piece of technology didn’t prove to install quite as easily as the website and the instructions promised, and once again, I found myself repeatedly hearing about the importance of my call as I waited for that elusive next available agent.
When the real human voice finally did appear and I explained my [...]
Freelance copywriters are a good solution to the problem of finding affordable copy. Many of them are professionals with many years of experience in producing high quality material for a range of markets. They choose to work on a freelance basis because it gives them the flexibility they need and want.
Because of the Internet, a [...]
Every business has writing needs. Projects may include direct mail marketing campaigns, advertisements, brochures, and other marketing materials. Perhaps your website needs content, or you need profiles, articles, or want to publish a blog. If you’ve decided to hire a professional copywriting agency, how do you know which agency to choose?
First consider the quality of [...]
Whatever your business is, there are times when communication must take place in writing. Whether it is a direct mail letter or a marketing campaign, or you just need someone to create copy for your website, someone has to put the words on paper, or on the computer screen which is more and more where [...]
It’s pretty easy to spot the differences between exceedingly lousy marketing letters and those that are, at the very least, acceptable. It’s a little tougher to spot what separates those that look “okay” from the real winners. The differences are slighter and harder to immediately discern.
Have you gone from being a complete novice in the [...]
Writing your sales letter can be a very time-consuming process. In fact, one of the main reasons product releases are delayed is because the process is stalled at the level of the sales letter. That’s understandable, because it’s the most important element of the process. However, it’s a shame that so many marketers miss out [...]
