Writing your sales letter can be a very time-consuming process. In fact, one of the main reasons product releases are delayed is because the process is stalled at the level of the sales letter. That’s understandable, because it’s the most important element of the process. However, it’s a shame that so many marketers miss out [...]
One of the biggest challenges you face when writing marketing copy is trying to break through the clutter already crammed your prospects’ minds.
At any time, you’re competing against thousands of thoughts.
So how can you direct attention to your message?
The first thing you must remember is that people think in pictures. Your mind naturally converts words [...]
Prospects today are skeptical. Many of them have been fooled in the past and won’t readily believe you. Some of them have been taken advantage of. If prospects are too skeptical of your product or service, they’re not going to buy.
So how do we get around this problem? We solve this problem by giving proof.
There [...]
With the growing popularity of the Internet, more and more business establishments are getting interested in online business. To have a flourishing online business, is important to own search engine friendly websites. Professional website copywriting is considered the key element in the entire search engine marketing and placement procedure. Through website copywriting the rankings of [...]
In the movie, The Prestige, one of the main characters dissects the elements of a magic trick.
You start by showing the object you’re going to manipulate in some way (i.e. make disappear).
You manipulate the object, in this case you make it disappear.
Then, you bring it back. This is the prestige. It’s not enough to make [...]
If you’re a freelance writer you probably have a variety of projects going at any one time. And sometimes it seems that every project you accept takes much more time than you would like. Here’s how can you write faster and get all your assignments finished in less time:
1. Focus on one project at a [...]
Many newbies can be heard saying, “I don’t need to write my own ezine ads. My guru provided in the members area all the ads I need.”
If you don’t want to remain a newbie for the rest of your life, then stop being a copycat. Improve your own skills and don’t be afraid of failures.
Yes, [...]
One of the most effective ways of generating traffic to you site is through article writing. Article writing can give a good description of your, your company, and the services or products you’re offering. People like to read about something they’re interested in buying. Not everyone is good at writing informative articles that are also [...]
In commercial life there are the ‘amateur’ writers, the managers for whom routine writing is just one activity (and often not their core skill). And then there are the professional copywriters, both employed or freelance. They can all claim to be ‘business writers’ or ‘BWs’; but what can such a writer bring to your organisation?
How [...]
Google and the other search engines have never been more sophisticated. Even for SEO specialists, trying to understand the engines’ changing algorithms is often like trying to lasso rain. While SEO copywriters undoubtedly require specialised knowledge and the ability to generate clear, well-written, relevant content on diverse subjects, be alert to those who try to [...]
