Copyrights

When you start to write your sales copy…get to the point!

If you drone on aimlessly your reader will very quickly lose interest. Here are a few things to avoid. Subtlety – subtlety will cost you response because again some readers will not appreciate it and will therefore lose interest. Cleverness for the sake of being clever will again lose you response. In jokes…in fact humour can be a dangerous thing altogether because everyone’s sense of humour is different. So just get to the point.

How do you know if you are getting to the point? Well here are a few opening phrases that I use a lot to help me:

1. For example…

Using this forces you to actually give an example and therefore get to the point.

2. Why? Because…

This is quite a clever one because you are putting yourself in your prospects position who will naturally be asking the question “Why?” By asking it and then answering it for them you are immediately building rapport with that person. Again by answering the question you are forcing yourself to get to the point.

3. The reason is…

Using this again forces you to be specific. You are offering evidence which is by it’s very nature specific.

4. I have something you want.

This is a really good one to use, just think about it. If I said to you “I have something you want” what would your reaction be? Of course you would want to know what it is…wouldn’t you? You are then drawn into the rest of the sales copy to find out what you’re missing out on.

Is there a risk of someone saying “No, that isn’t what I want”. If they do say that then they are obviously not the market you are trying to reach. So this shouldn’t happen if you’ve done your homework properly. Don’t forget that by this stage you should know exactly who your target market is and what it is they want.

This entry was posted on Friday, January 16th, 2009 at 8:42 am and is filed under Articles. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.