Copyrights

Writing your sales letter can be a very time-consuming process. In fact, one of the main reasons product releases are delayed is because the process is stalled at the level of the sales letter. That’s understandable, because it’s the most important element of the process. However, it’s a shame that so many marketers miss out on revenue generating opportunities while they tweak and perfect their sales text.

There’s room for instant sales letters that can bridge the gap while wrapping up the masterpiece. Yes, you want to show your product to the world while putting it in the best possible light, but if you wait too long to get the perfect sales text, the window of opportunity might just close on you. Meanwhile, it would certainly be nice to experience a little extra cash flow while you or your copywriter continued to hammer out the fine details of your “money page”.

That doesn’t mean you should just toss up a lousy sales page in the interim. It does, however, mean that you should consider products designed to assist in the creation of fundamentally solid sales letters based on proven principles and organizational patterns. These tools can allow you to create instant sales letters that will act as quality placeholders. In some cases, they may perform so well that you’ll be able to leave your would-be masterpiece unfinished.

You’ve spent hours on research. You’ve gone through the product creation wringer. You have traffic generation strategies ready. You just need a sales page before flipping the switch and making money. Instead of putting your project on hold, consider getting a head start on profitability by utilizing instant sales letters. Every day of delay is another day without cash flow from the project–and another day in which someone else could beat you to the marketplace.

http://www.MyMagicOffer.com

It is the number one site for more information on instant sales letters.

If you are serious about instant sales letters, I strongly recommend you visit the site as soon as possible.

Article Source: http://EzineArticles.com/?expert=Jake_Markson

One of the biggest challenges you face when writing marketing copy is trying to break through the clutter already crammed your prospects’ minds.

At any time, you’re competing against thousands of thoughts.

So how can you direct attention to your message?

The first thing you must remember is that people think in pictures. Your mind naturally converts words into visuals.

For example, when you read the word “prospect,” you immediately create a mental image of someone. That may be a current client, a person you’re trying to attract, or just an individual you remember for some reason.

You don’t visualize the actual letters P-R-O-S-P-E-C-T.

Since your prospects’ minds are already programmed for pictures, you must make sure their mental images portray a positive representation of your product or service.

One way to write your way into prospects’ minds is by using metaphors. With a metaphor, you compare two seemingly unrelated items and highlight a similarity.

Here’s an example of a metaphor (which could also be characterized as a simile) I recently read in a sales letter for a copywriting course by Ray Edwards:

Most websites are like a Western ghost town. You can practically see the tumbleweeds blowing down the empty streets.

I guarantee you have an image in your head right now. In most cases, you would never see the similarity between a website and a ghost town. But because they’re compared in this text, your mind creates a powerful and memorable picture.

Another way to tap into your prospects’ minds is through stories.

According to Chip and Dan Heath, the brothers behind “Make to Stick,” a book that examines the characteristics of memorable messages, one of the best ways to get people to act on your ideas is by telling stories.

“Hearing stories acts as a kind of mental flight simulator, preparing us to respond more quickly and effectively,” they wrote.

For ages, humans have used stories to relay information, share experiences and preserve history.

Below is an example of classic story used in one of the most profitable direct-mail letters of all time. The famed Wall Street Journal letter is responsible for producing an estimated $1 billion in revenue.

Dear Reader:

On a beautiful late spring afternoon, twenty-five years ago, two young men graduated from the same college. They were very much alike, these two young men. Both had been better than average students, both were personable and both – as young college graduates are – were filled with ambitious dreams for the future.

Recently, these men returned to their college for their 25th reunion.

They were still very much alike. Both were happily married. Both had three children. And both, it turned out, had gone to work for the same Midwestern manufacturing company after graduation, and were still there.

But there was a difference. One of the men was manager of a small department of that company. The other was its president.

Now, if I asked you to recite the above tale after only one reading, there’s a good chance you could do it without missing any major details.

However, imagine if that text was the typical corporate speak you often see as the primary focus in marketing pieces:

We’ve been in business for 35 years as an industry leader representing hundreds of clients in major cities throughout the Midwest. We believe quality legal representation is essential for a successful business. That’s why we strive to provide the best legal representation at a reasonable and fair cost to our clients. We are proud of the high legal and ethical standards that have been established by our firm and the tradition of excellence which we work to maintain.

You have to admit, repeating this word mess after only one read is nearly impossible.

Why put your prospects through such trouble?

Tom Trush is a copywriter for Write Way Solutions in Phoenix, Arizona. You can view more free copywriting and marketing articles on his blog at http://www.writewaysolutions.com/blog, or instantly receive his free marketing guide, “Simple Steps to Electrify Your Marketing Message,” at http://www.writewaysolutions.com

Article Source: http://EzineArticles.com/?expert=Tom_Trush

Prospects today are skeptical. Many of them have been fooled in the past and won’t readily believe you. Some of them have been taken advantage of. If prospects are too skeptical of your product or service, they’re not going to buy.

So how do we get around this problem? We solve this problem by giving proof.

There are many types of proof you can include. Here’s a list:

* Testimonials
* Endorsements
* Reputable experts
* Statistics
* Research
* Positive reviews
* Credentials
* Track record
* Years of experience
* Awards
* Number of sales
* Better Business Bureau Accreditation
* Samples
* Client list
* Screenshots for software products
* Features
* Graphs
* Pictures of the product
* Diagrams
* Titles such as M.D. or Ph.D.
* Video or audio testimonials
* Results achieved by customers or clients
* Articles to demonstrate expertise
* Portfolio
* Quoting passages from books
* Photos of satisfied customers
* Demo versions or free trials for software products
* Relationships with other reputable companies
* List of award-winning products in the past
* Certificates
* Free consultations
* Size of the company
* Number of products released to date
* Professional appearance
* Demonstrations

When including proof in your copy, make sure you include just enough proof. Don’t include too much proof otherwise it’ll turn into an academic lecture that will bore the prospect. At the same time, too little proof will leave the prospect too skeptical to buy. So include just enough proof.

So remember to add proof to your copy. Prospects are skeptical and need proof before they’ll believe you. Once you’ve won their trust, they’ll gladly buy your products or services.

Want hard-hitting copy that gets results? Francis Lui is a freelance copywriter who wants to deliver results for you. To learn about his services – and to read more of his FREE articles – go to http://www.francislui.com

Article Source: http://EzineArticles.com/?expert=Francis_Lui

With the growing popularity of the Internet, more and more business establishments are getting interested in online business. To have a flourishing online business, is important to own search engine friendly websites. Professional website copywriting is considered the key element in the entire search engine marketing and placement procedure. Through website copywriting the rankings of your website can be improved. Higher ranking means more visitors to your website, visitors who are very likely to be converted into customers of your products and services.

Importance of Website Copywriting

In the online market, you have to earn the trust of net surfers who are searching for your products and services. Net surfers usually depend on search engines to identify websites which offer what they are looking for. Achieving top positions in search engine result pages is vital because most of the internet users do not go beyond the preliminary pages. In order to achieve top rankings in search engines, your website must contain optimized, relevant content. Website copywriting is the process of creating powerful, informative and authentic content for business websites with proper organization of keywords. By making use of professional website copywriting services, you can add unique content to your website and enjoy maximum targeted traffic.

Find the Best Professional Copywriters

Search for professional search engine optimization firms providing innovative website copywriting services. Established and trustworthy firms usually have an experienced team of copywriters who can develop appealing and impressive content to promote your products based on your requirements. Besides, the services offered by these companies are really cost-effective. The main services offered by SEO firms include:

• SEO article writing
• Blog copywriting
• SEO press release writing
• Web page copywriting
• Technical writing

It is important to choose a highly competent firm, and benefit from the services of talented copywriters, since the success of your business depends entirely on your website.

Viral SEO Services – An Oklahoma, USA based professional copywriting company.
We have experience in providing web copywriting services to a varied client portfolio including both domestic and international clients

Article Source: http://EzineArticles.com/?expert=Robert_Kruse

In the movie, The Prestige, one of the main characters dissects the elements of a magic trick.

You start by showing the object you’re going to manipulate in some way (i.e. make disappear).

You manipulate the object, in this case you make it disappear.

Then, you bring it back. This is the prestige. It’s not enough to make something disappear. You need to bring it back.

In essence, what he’s talking about is closure. You need to bring closure to whatever you’re doing or it will feel unfinished. This is true for a lot of things in life, including your marketing and copywriting.

How do you do this? Well, let’s look at how people buy. For the most part it looks like this:

* Someone has a problem

* They look for a solution to their problem

* They determine the best source for their solution

So, to give you an example of this, let’s say someone wants to lose weight.

* Their problem — they want to lose weight.

* The solution — they want a diet and exercise program that will work for their specific solution

* The source — they look for the best nutrition/fitness person to give them that solution (whether it’s a book or a home study course, work with someone one-on-one or something else).

If you look at a sales letter, many times it mirrors this process:

* Outlines the problem

* Agitates the problem

* Explains the solution

* Emphasizes that the business writing the sales letter has the best solution

See how this works? Okay, so let’s look at another copywriting example — how you write benefits.

First, what is a benefit? In a nutshell, benefits are what people buy. It’s the “what’s in it for me.” It’s what gets people excited about buying your product or service.

As an example, if we go back to the weight loss example, people aren’t really buying losing weight. What they want is the BENEFITS of losing weight — i.e. they look good, they feel good, their health improves, etc. Think about it, if someone didn’t care what they looked like, how they felt or if they were sick or not, why would losing weight or maintaining a healthy weight be a priority in their life?

They want the benefits of being thin, not so much being thin for thin’s sake.

So, with that in mind, when you write a benefit, you can work in both the problem and the solution. For instance:

Frustrated because the scale has been stuck at the same number for MONTHS no matter WHAT you do? You’ll learn my secret for smashing through that plateau and getting back on the weight loss track.

It’s not enough to simply talk about the problem. People need to know they’re going to get a solution. They already know the problem, they want to know they’re getting a solution. You need to bring it back, show the prestige.

Now, why do you want to go through all of this? Because providing closure feels comfortable to people. And the more comfortable you can make them in the sales process, the more likely they’ll become a customer.

Michele PW (Michele Pariza Wacek) owns Creative Concepts and Copywriting LLC, a copywriting, marketing communications and creativity agency. She helps people become more successful at attracting new clients, selling products and services and boosting business. To find out how she can help you take your business to the next level, visit her site http://www.michelepw.com

Copyright 2009 Michele Pariza Wacek

Article Source: http://EzineArticles.com/?expert=Michele_Pariza_Wacek

If you’re a freelance writer you probably have a variety of projects going at any one time. And sometimes it seems that every project you accept takes much more time than you would like. Here’s how can you write faster and get all your assignments finished in less time:

1. Focus on one project at a time. If you’re constantly thinking about all the things you need to accomplish each day, your mind never settles down to the writing project at hand. Let everything else go when you sit down to write. Just write. Don’t answer the phone. Don’t check your email. Don’t try to multitask when you write.

2. When writing nonfiction, it helps to come up with a structure for your article, topic, paragraph, etc. before you sit down to write. Start with a jazzy title for your article, then create the lead sentence. Next, figure out how you will structure the article by coming up with a few subtopic headings. Once you have all those things in place, all you’ll need to do is fill in the information under each of the subtopic headings.

3. When writing fiction, chunk the action out into scenes. When you sit down to write, tell yourself you are going to write only a certain number of scenes that day. Outline the scenes ahead of time, then when it’s time to sit down and write out the scenes, you are good to go!

4. Every day when you get ready to finish that day’s writing session, be sure you KNOW what you will start writing the next day. That way, you won’t have to sit down and stare at a blank computer screen tomorrow. You’ll be able to get to work immediately because you’ll know where to start.

5. If you find you’re spending hours at the computer with nothing to show for it, stop. Get up and do something else. Take a walk, take a bath, do some stretches, go out for a cup of coffee. Your subconscious will still be working on the writing project that is giving you trouble. Come back to it in an hour or so and you’ll probably start to make some progress.

Follow these tips and you’ll not only be working faster, you’ll be working smarter!

For more tips to help you with your freelance writing career, sign up for Build Your Business Write a free weekly newsletter from Suzanne Lieurance, The Working Writer’s Coach, at http://www.fearlessfreelancewriting.com

Article Source: http://EzineArticles.com/?expert=Suzanne_Lieurance

Many newbies can be heard saying, “I don’t need to write my own ezine ads. My guru provided in the members area all the ads I need.”

If you don’t want to remain a newbie for the rest of your life, then stop being a copycat. Improve your own skills and don’t be afraid of failures.

Yes, FAILURES.

The path from newbie to expert always includes one or more failures. But if you keep going, you’ll soon see the SUNLIGHT at the end of the tunnel.

Sure, there is an alternative: remain a copycat. But at the end of your tunnel you will always see … just another tunnel.

You don’t like this perspective, do you?

Do yourself a service: stop right now being a copycat. Here is your copywriting guide for ezine classified ads …

Ezine classified ads are short ezine ads. That’s why it’s easier to write such ads and you will spend less money on advertising.

When you’re at the beginning of your learning curve you have to start small … Let’s start …

Rule #1. Forget the pronoun “I” and learn to use “you” and “your”.

Reason: The readers are neither interested in your person, your life, your achievements or your failures, nor in your friends and their success.

Rule # 2. Tell the readers how THEIR lives can be improved by using the product or service you promote.

Reason: It’s obvious!

Rule # 3. Don’t waste the advertising space by saying unimportant things like:

- starting & ending wordings typical for letters or solo ads (Dear Friend, To Your Success)

- your name

Reason: The advertising space for such ads is very limited. The more unimportant things you say, the less space you have for important things.

Rule # 4. Emphasize the most important words from your ezine ad by writing them using only capital letters.

Reason: Writing in capital letters grabs the reader’s attention.

Warning: Don’t write using ONLY capital letters. When you try to emphasize everything, you won’t emphasize anything.

Rule # 5. Avoid the hype and grammatical errors.

Reason: Both of them affect your credibility.

Rule # 6. Don’t mislead the readers.

Reason: It’s immoral. In addition, in most countries it’s illegal to mislead the consumers.

Rule # 7. Forget about simple and common calls to action like “Click here” or “Check this out”.

Reason: Such simple calls to action only waste the space. They are a NO-NO in copywriting. When you will be more experienced don’t forget to approach better this aspect. It’s an important one and you need to learn how to write a good call to action.

Rule # 8. Use at maximum the advertising space you buy. For example, if you buy a 7-line ad space, then write a 7-line ezine ad, not a 6-line ad.

Reason: You need to grab the reader’s attention and you can do it only by revealing as many benefits as you can. If your ad tells almost nothing, you will get the same in exchange: almost nothing!

Rule # 9. Use a service that shortens the link to your website and works like an ad tracker at the same time.

Reason: You save advertising space by using shorter links and you also track the results of your advertising campaign. By analysing the results, you will be able to improve your future actions.

Rule # 10. Write more versions for your ezine ad and ask your relatives, colleagues or friends which one grabs their attention and makes them click on your link.

Reason: No one is able to write the best ad on the spot. Even the best copywriters write more ads and test them to see which one is better.

Forget about excuses like “I don’t know how” and “I don’t have time”. Start RIGHT NOW to write your own ezine classified ads and you won’t regret it!

To Your Success!

Adrian Jock

Adrian publishes Ezine Advertising Info Newsletter, an ezine dedicated to help ezine advertisers succeed. To read recent issues or subscribe free to his ezine, visit his blog: http://www.ezineads.info

If you want to use a really professional service for placing your ezine classified ads, Adrian recommends you ADS HOME Ezine Classified Ad Co-op: http://www.ezineclassifiedads.com

Article Source: http://EzineArticles.com/?expert=Adrian_Jock

One of the most effective ways of generating traffic to you site is through article writing. Article writing can give a good description of your, your company, and the services or products you’re offering. People like to read about something they’re interested in buying. Not everyone is good at writing informative articles that are also interesting and filled with good word usage and grammar. If you fall into this category, consider checking out the many professional copywriters. There are hundreds of them online looking for copywriting needs. They’re trained to know the best way of putting your words down in a professional manner-a manner that will sell the product.

Copywriting is described as being any writing that will help to sell or promote a product. Copywriters can be found in many places online and many will do the work for a very small fee. It’s a fee that you’ll be more than happy to pay when you see the excellent articles they can put together describing your product and why it’s the best out there.

Copywriting is an excellent occupation a good writer can do if they know the right places to look. There are several excellent employment sites online where copywriting jobs are found for those needing copywriters as well as those interesting in selling their services as a copywriter. The jobs or services are bid on and the best bid for the job is the winner. This is also a great opportunity to develop a good business relationship between a business and a copywriter. Good articles are what promote products so find a good copywriter that will ensure your articles are the best they can be.

Are you really interested in driving massive traffic to your website?

Here’s the answer:

Secret Article Weapon – Download your free ebook now.

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Mark Abrahams is a full time internet marketer who has helped others to earn a living online.

Article Source: http://EzineArticles.com/?expert=Mark_A._Abrahams

In commercial life there are the ‘amateur’ writers, the managers for whom routine writing is just one activity (and often not their core skill). And then there are the professional copywriters, both employed or freelance. They can all claim to be ‘business writers’ or ‘BWs’; but what can such a writer bring to your organisation?

How professional copywriting can help you

Most working people can write. If all you do is draft routine reports and emails, your basic writing skills should be sufficient. Most of us drive cars too, but we’d be rubbish at the wheel of a Formula 1 car. It’s the same for specialist commercial writing (for instance, press releases, website SEO copywriting, or technical copywriting). For best results leave the Grand Prix to Lewis Hamilton and your copywriting to a specialist writing partner.

A good professional writer complements your skills

The right choice of writer brings valuable specialist skills and experience to your company. How often have you wished you had more time to get words working for you? Whether you need search engine friendly SEO website copy, or a client case study, a good copywriter can help you get promotional ideas off your to-do list and working for you. Furthermore, their input frees you up to add more value for your organisation. And if they’re freelance, you’ll get writing power when you need it, but without the overhead when you don’t. Just as you’d hire a Cheltenham based accountant, printer or legal adviser, hiring a specialist makes sense for your copywriting too.

What do business writers do?

Whether employed or freelance, ‘BWs’ are professional communicators. Based on your brief they’ll create or manipulate written information (often working with local website designers and other creative professionals). Whether they’re writing for a small local company or a multinational with a local presence, these commercial writers emphasise product and service benefits and provoke responses. Anything, in fact, from helping customers understand what you do to helping them decide to buy. Ultimately, as professional copywriters we’re all writing to sell.

What background should my writer have?

As a Cheltenham, Gloucestershire based business copywriter with more than 25 years’ experience, I’d suggest that the best commercial writers also have substantial career experience beyond crafting words. In my particular case it’s a unique combination of technical sales, marketing management, technical writing, PR and copywriting experience – allied to an unbridled passion for written communication and writing in general.

So, whether you’re promoting Gloucestershire, a Cheltenham start-up, or a brand as big and prominent as Toyota (I’ve written for all three), isn’t it time you enjoyed the benefits of your own professional writing partner?

Find yours now!

Al Hidden is probably one of the more experienced business writers based in Gloucestershire, England. His background is in technical sales, marketing management, technical writing, copywriting and PR. He specializes in technical, marketing, PR, website and SEO copywriting and copy-editing for large and small organisations in Gloucestershire and the rest of the UK.

http://www.alhidden.com

Article Source: http://EzineArticles.com/?expert=Al_Hidden

Google and the other search engines have never been more sophisticated. Even for SEO specialists, trying to understand the engines’ changing algorithms is often like trying to lasso rain. While SEO copywriters undoubtedly require specialised knowledge and the ability to generate clear, well-written, relevant content on diverse subjects, be alert to those who try to baffle you with false science. Google itself recognises that the key to effective SEO writing is well-written, relevant content.

When you are shortlisting SEO copywriters, here are five important things to consider.

(1) Has the SEO copywriter written SEO copy before?

Just as designing a Formula One car is different to designing a 4×4, so SEO copy writing is very different from writing newsletters or brochures. A good SEO copywriter will be eager to tell you about work they’ve done. Visit some sites to see for yourself; see if their clients include SEO, website or online marketing specialists.

(2) Do they have a website themselves?

How did you find the SEO copywriter’s own site? If you found it through a search engine, that’s a good sign. But anyone can cram keywords or key phrases into a website. Does the site read well to a human reader? Copy that looks stilted or overly repetitive should ring alarm bells: do you really want your site to read like that? It’s something to think about when considering SEO copywriters…

(3) Is your SEO copywriter based locally?

With modern technology it’s not essential for you to be in the same town, county or even country as your SEO copywriter. But in practice, as with so many aspects of business, it’s often advantageous to work with a local SEO copywriter. It’s all about building and maintaining relationships: sometimes there’s nothing better than sitting down face-to-face.

(4) What are their fees?

Like any product or service, you get what you pay for with SEO copywriters so beware of some of the ‘cheap and cheerful’ SEO copy out there. Ideally, (provided you’ve provided a clear brief) your SEO copywriter should give you a fixed price quotation (not just an estimate). This will usually cover a first draft of SEO copywriting and at least two rounds of revisions. Provided that you don’t change the brief mid-project, your copywriter shouldn’t change their fee either. And of course, you will provide the required keywords or key-phrases before they start work for you…

(5) Have they got experience in your sector?

It doesn’t necessarily matter if an SEO copywriter hasn’t worked in your sector before. In fact, a web writer who comes to your field afresh may bring a new perspective and a refreshing approach to your work. Most important of all is that they can get excited about what you do, interested in the features and BENEFITS of your product/service, and that they are used to writing solid SEO copy. (A solid background in marketing and conventional copywriting is a great bonus.)

Follow these guidelines and you’ll be off to a great start with your new SEO copywriter. Wherever possible, try to meet (or at least speak with) them before you start work. People, as we know, buy people: a capable SEO copywriter with a friendly, client-focused approach is a powerful ally as you promote your business online. Pick him or her carefully. Then start enjoying the benefit.

Al Hidden is probably one of the more experienced conventional and seo copywriters based in Gloucestershire, England. His background is in technical sales, marketing management, technical writing, copywriting and PR. He specializes in technical, marketing, PR, website and SEO copywriting and copy-editing for large and small organisations in Gloucestershire and the rest of the UK.

http://www.alhidden.com

Article Source: http://EzineArticles.com/?expert=Al_Hidden